THE PRACTICE OF PUBLIC RELATIONS IN DEVELOPED WORLD AND PAKISTAN

After passing through the various phases and stages of its development public relations has now grown into a separate activity both in the developed and developing world. However, like other areas of human activity public relations discipline is comparatively more mature in the developed countries. In developing countries, Pakistan especially in the private sector, public relations concepts and practices are not yet clear and the PR techniques are usually abused or gaining short-time or immediate benefits. PR in most of the developing countries is carried on borrowed ideologies and the process is generally devoid of research and any logical planning. That is why PR in the developing countries often fails to give results and generally it assumes the form of press agentry aimed at pleasing the top management. PR staff often tries to block the media from ascertaining the facts or truth about the organization.

Most of the organization in the Third World don’t have any public relations department and where PR out fits exist these are usually run be unqualified and unskilled people. However, it is heartening that the developing third world is now realizing the importance of this versatile discipline both in public and private sectors. It is hoped that in the next few years PR will enjoy the same level of prestige and importance in the developing world that it does at present in the developed countries and PR departments in the Third World Pakistan will also be manned by skilled and qualified people who will, in real terms, make it a bond of mutual understanding and bilateral benefit or both the organizations and the public.