RADIO BROADCASTING PROCESS





 

Comments

Post a Comment

Popular posts from this blog

SOCIAL LEARNING THEORY

Social learning theory is derived from the work of Albert Bandura  which proposed that social learning occurred through four main stages of imitation:  close contact  imitation of superiors  understanding of concepts  role model behavior For the article on social learning theory in psychology and education see social cognitive theory. It consists of three parts: observing, imitating, and reinforcements Julian Rotter moved away from theories based on psychosis and behaviorism, and developed a learning theory. In Social Learning and Clinical Psychology (1945), Rotter suggests that the effect of behavior has an impact on the motivation of people to engage in that specific behavior. People wish to avoid negative consequences, while desiring positive results or effects. If one expects a positive outcome from a behavior, or thinks there is a high probability of a positive outcome, then they will be more likely to engage in that behavior. The behavior is reinforced, with posit...
Read more

AUTOMATIC EXPOSURE

AUTOMATIC EXPOSURE Automatic exposure is based on the theory that people are often exposed to a media environment while doing other things.   Donohew, Nair, & Finn (1984): media users' cognitive systems pay attention as needed, with attention levels varying over time. "Most media exposure is carried out in a nearly mindless state".   TV viewing, and radio use may be habitual or ritualistic.   For instance, this theory says that when you do homework with the radio on, you may selectively perceive songs and mentally "tune out" commercials. Exposure to mass communication may not always be highly deliberate or purposeful. Many times people seem to be making their way through the mass communication environment while on a kind of “automatic pilot” (Donohew, Nair, & Finn, 1984). Common everyday examples of this phenomenon include people working at their desks with the radio on in the background, or washing dishes while also giving some attention to the te...
Read more

CONCEPT OF PERSUASION IN PUBLIC RELATIONS

  Persuasion is a form of social influence. It is the process of guiding oneself or another toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means. Persuasion has probably always been a part of human life. It seems inevitable that peo­ple will try to influence other people, even their closest friends and family members. For centuries people must have operated on the basis of intuition and common sense in their attempts to persuade. Aristotle was one of the first to try to analyze and write about persua­sion, in his classic works on rhetoric. Years later, particularly when mass communication became more widespread, people began to study persuasion even more systematically. The Institute for Propaganda Analysis, with its identification of seven techniques of propa­ganda, was doing some of this early work. Part of the motive for this more careful study of persuasion was obviously fear—the war-inspired fear th...
Read more