BASIC CONCEPT OF SOCIAL PSYCHOLOGY

 SOCIAL PSYCHOLOGY

Social psychology is the study of the relations between people and groups. Scholars in this interdisciplinary area are typically either psychologists or sociologists, though all social psychologists employ both the individual and the group as their units of analysis. Despite their similarity, psychological and sociological researchers tend to differ in their goals, approaches, methods, and terminology. They also favor separate academic journals and professional societies. The greatest period of collaboration between sociologists and psychologists was during the years immediately following World War II. Although there has been increasing isolation and specialization in recent years, some degree of overlap and influence remains between the two disciplines.

RESEARCH TECHNIQUES SOCIAL PSYCHOLOGY

Psychologists use a number of different scientific methods to conduct research on social psychology topics. These methods allow researchers to test hypotheses and theories and look for relationships between different variables. Which type of research is best? This depends largely on the subject the researcher is exploring, the resources available and the theory or hypothesis being investigated.

*                  Quantitative / Qualitative

*                  Correlational Research

*                  Survey Research

Experimental Research

Comments

Post a Comment

Popular posts from this blog

AUTOMATIC EXPOSURE

AUTOMATIC EXPOSURE Automatic exposure is based on the theory that people are often exposed to a media environment while doing other things.   Donohew, Nair, & Finn (1984): media users' cognitive systems pay attention as needed, with attention levels varying over time. "Most media exposure is carried out in a nearly mindless state".   TV viewing, and radio use may be habitual or ritualistic.   For instance, this theory says that when you do homework with the radio on, you may selectively perceive songs and mentally "tune out" commercials. Exposure to mass communication may not always be highly deliberate or purposeful. Many times people seem to be making their way through the mass communication environment while on a kind of “automatic pilot” (Donohew, Nair, & Finn, 1984). Common everyday examples of this phenomenon include people working at their desks with the radio on in the background, or washing dishes while also giving some attention to the te
Read more

EDITORIAL WRITING, TECHNIQUES, STRUCTURE

EDITORIAL WRITING An editorial is an article that presents the newspaper's opinion on an issue. It reflects the majority vote of the editorial board, the governing body of the newspaper made up of editors and business managers. It is usually unsigned. Much in the same manner of a lawyer, editorial writers build on an argument and try to persuade readers to think the same way they do. Editorials are meant to influence public opinion, promote critical thinking, and sometimes cause people to take action on an issue. In essence, an editorial is an opinionated news story.  There are four basic kinds of editorials:-  Civic editorials  Policy editorials  Big News editorials  Obituary editorials EDITORIALS HAVE FOLLOWING  Introduction, body and conclusion like other news stories  An objective explanation of the issue, especially complex issues  A timely news angle  Opinions from the opposing viewpoint that refute directly the same issues the writer addresses  The
Read more

INSTITUTION, BASIC INSTITUTION IN COMPLEX SOCITIES

INSTITUTION Institution is an established way of behaving or established forms of procedure. It consists of all the structural components of a society through which the main concerns and activities are organized and social needs such as those for order, belief and reproduction are met. The term institution was used by Parsons and Spencer in this sense. These sociologists considered institutions as central to the notion of society as an organism or functioning system. In every society there are certain basic social needs. It is a must for the society to meet these needs for the survival and satisfaction of its members. In each society, therefore, people create social institutions to meet these needs. What is an Institution? The sociological concept of the term is different from its common usage: An institution is a system of norms to achieve some goal or activity that people feel is important, or more formally, an organized cluster of   folkways and mores centered around a maj
Read more