BASIC CONCEPT OF SOCIAL PSYCHOLOGY

 SOCIAL PSYCHOLOGY

Social psychology is the study of the relations between people and groups. Scholars in this interdisciplinary area are typically either psychologists or sociologists, though all social psychologists employ both the individual and the group as their units of analysis. Despite their similarity, psychological and sociological researchers tend to differ in their goals, approaches, methods, and terminology. They also favor separate academic journals and professional societies. The greatest period of collaboration between sociologists and psychologists was during the years immediately following World War II. Although there has been increasing isolation and specialization in recent years, some degree of overlap and influence remains between the two disciplines.

RESEARCH TECHNIQUES SOCIAL PSYCHOLOGY

Psychologists use a number of different scientific methods to conduct research on social psychology topics. These methods allow researchers to test hypotheses and theories and look for relationships between different variables. Which type of research is best? This depends largely on the subject the researcher is exploring, the resources available and the theory or hypothesis being investigated.

*                  Quantitative / Qualitative

*                  Correlational Research

*                  Survey Research

Experimental Research

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