The house journal is one of the oldest forms of public relations, with the Americans being pioneers of this medium. As early as the 1840s, Charles Dickens referred to a publication for New England cotton workers. The Lowell Offering (1842), I.M. Singer & Co.’s Gazette (1855) and the Travelers Insurance Companies’ Protector (1865) were all produced for the first time around this period. In Britain, Lever Brothers (now part of Unilever) and the Manchester Co-operative both launched a house journal towards the end of the nineteenth century. House journals have been given a variety of names, such as newsletters, employee newspapers and company newspapers, but, in effect, they carry out the same function. House journals are private publications and are therefore discussed separately from the commercial press. Over the years they have tended to change from pulpits for employers to preach from to supporting more open forms of management–employee relations. The typical house jour...
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