NEWSPAPER TERMINLOGIES ABBREVIATIONS

 ABC:  abbreviation for Audit Bureau of Circulation, an organisation that compiles statistics on circulation

acetate:  clear plastic that words are photocopied onto. The words on acetate are then placed over original artwork that is unscanable

ad:  advertisement

add:  copy to be added to a story already written

advance:  a preliminary story concerning a future event

advertising:  commercial messages that announce merchandise or services for sale. The messages are printed in newspaper space paid for by the advertiser

ad flow:  refers to the computer system that shuffles classified ads within their categories so that they fit best on a page

ad send:  a computer system that receives camera-ready advertisements from businesses using a modem

agate:  type 5 1/2 points in depth, the smallest ordinarily used in newspapers (72 points equal one inch). Usually used for sports statistics

air:  white space on a printed page

a.m.:  a morning paper

angle:  the approach or perspective from which a news fact or event is viewed, or the emphasis chosen for a story. See slant.

ANPA:  American Newspaper Publishers' Association

AP:  Associated Press

Associated Press (AP):  a cooperative, worldwide news-gathering service

ASNE:  American Society of Newspaper Editors

Assignment:  any news-gathering task given to a reporter

Comments

Post a Comment

Popular posts from this blog

INVESTIGATIVE JOURNALISM AND CONSEQUENCES

INVESTIGATIVE JOURNALISM Investigative journalism is when reporters deeply investigate a topic of interest, often involving crime, political corruption or some other scandal. According to De Burgh (2000): "An investigative journalist is a man or woman whose profession it is to discover the truth and to identify lapses from it in whatever media may be available. The act of doing this generally is called investigative journalism and is distinct from apparently similar work done by police, lawyers, auditors and regulatory bodies in that it is not limited as to target, not legally founded and closely connected to publicity." An investigative journalist may spend a considerable period researching and preparing a report, sometimes months or years, whereas a typical daily or weekly news reporter writes items concerning immediately available news. Most investigative journalism is done by newspapers, wire services and freelance journalists. An investigative journalist's fina...
Read more

NEWCOMB'S SYMMETRY THEORY

NEWCOMB’S SYMMETRY THEORY Social psychologist Theodore M. Newcomb took Heider's idea of balance out of the head of one person and applied it to communication between people. He uses the term symme¬try to distinguish it from balance theory and contends that we attempt to influence one another to bring about symmetry (or balance or equilibrium). Newcomb postulates that attempts to influence another person are a function of the attraction one person has for another. In this respect Newcomb's theory is more of a theory of interpersonal attraction than one of attitude change. If we fail to achieve symme¬try through communication with another person about an object important to both of us, we may then change our attitude toward either the other person or the object in question in order to establish symmetry. Because Newcomb's model deals with two people and the communication between them, he labels them A and B (rather than Heider's P and O) and retains X to represent the obj...
Read more

THE PRACTICE OF PUBLIC RELATIONS IN DEVELOPED WORLD AND PAKISTAN

After passing through the various phases and stages of its development public relations has now grown into a separate activity both in the developed and developing world. However, like other areas of human activity public relations discipline is comparatively more mature in the developed countries. In developing countries, Pakistan especially in the private sector, public relations concepts and practices are not yet clear and the PR techniques are usually abused or gaining short-time or immediate benefits. PR in most of the developing countries is carried on borrowed ideologies and the process is generally devoid of research and any logical planning. That is why PR in the developing countries often fails to give results and generally it assumes the form of press agentry aimed at pleasing the top management. PR staff often tries to block the media from ascertaining the facts or truth about the organization. Most of the organization in the Third World don’t have any public relations de...
Read more