Public Relations is usually confused with advertising, press agentry, propaganda, publicity, public affairs, etc., but these are some of the tools used by the all absorbing discipline of public relations for achieving its objectives. Public relations can be classified into various types, such as:- ü Governmental/Official PR ü Financial/Industrial/Commercial PR ü Political PR ü International PR Official PR: Public Relations is considered to be an essential components for the smooth functioning of any government, state agency or department. Although official PR departments are considered to be non political and non partisan, the parties in power in some third world countries, often try to use these for achieving/furthering their own political ends. The basic duties/functions of a PR set-up of a government include: ...
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